Email Signature Best Practices 2025: The 17-Point Authority System That Converts Every Send Into a Brand Touchpoint
You send, what—maybe 40 emails a day? Could be 60. Could be 120 if you’re in sales or consulting. Let’s split the difference and call it 50. That’s 250 emails a week. Over a thousand a month. In a year, you’re looking at roughly 13,000 individual messages flying out of your inbox and landing in […]
7 Local Sponsorship Ideas for Small Businesses
Imagine standing at the edge of your town’s bustling farmers market, the air thick with fresh bread and laughter, your logo on a banner fluttering above it all. That’s the quiet magic of local sponsorships—not flashy billboards or endless ad spends, but real connections that pull people through your door, wallets open, hearts invested. For […]
Branded Calendars
Getting branded calendars printed is a highly-effective marketing tool Just about every business has considered whether it should have individualised calendars produced as gifts for their clients and prospects – especially when they themselves start receiving them from suppliers. Apart from the positive impact of being a year-end gift, a calendar is a fabulous and […]
9 Tips For Writing Better Business Letters
Copyright © Shaun R. Fawcett It’s quite amazing how often business people fail to follow basic guidelines when it comes to writing their business correspondence. That might explain why so many people come to my writing help Web sites looking for help with their business letter writing. Just as businesses need to be focused and […]
Tips on Dealing with an Upset Customer
From time-to-time you will come face-to-face with a customer that isn’t happy with your service. At this point, resolution and customer happiness should become your approach to diffuse the situation. Here are a few tips when dealing with an `upset` customer. 1. It’s not personal. Though it may seem that the customer is attacking you, […]
Organizing Business Cards for Effective Contact Management
Now that you’ve had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you’re like most of us, you have a stack of rubber-banded cards floating around you desk or in a drawer. Or you have been using them as […]
Ten Tips for Cross Cultural Communication
Here are some simple tips to help you improve your cross cultural communication skills: Slow Down Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible. Separate Questions Try not to ask double […]
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It’s a win-win […]
Success Tips for Small Business Owners
Running a small business requires many skills. However, to do this successfully you need to organize yourself first. Avoid procrastination – read the following and take action. Successful Small Business Owners Look After Themselves First Exercise regularly, eat healthily and be around positive people. Feed your mind by attending personal development courses. Read self-help and […]
Personalized Embossers: Five Tips on Purchasing an Embosser That Meets Your Needs
Sales of address embossers, monogram embossers, library seals and other personalized embossers have skyrocketed in the past few years as monogramming and personalizing has become more popular. And as the demand has increased so have the number of options for those planning weddings or simply looking to add a personal touch to greeting cards. Understanding […]
50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your […]
10 Tips For Long Term Client Retention
Attracting and retaining long-term clients is a powerful strategy for growing your business, as long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional services from you. The savvy solo professional or small business owner gains big from focusing on these 10 sound strategies […]